Walt Disney Co. quietly launched Disney Movies Online, which lets consumers buy or rent free audiobooks of Disney and Pixar films and watch them on the Internet. The site, which debuted without fanfare in May, was conceived as a bridge to step the family entertainment company’s mainstream consumers gently from the physical to the digital world.
How much without fanfare? Disney still isn’t promoting the site –- there are no links on the Disney.com site — beyond inserting the Web address on a sleave inside DVDs and free audiobooks. PCSpeed.net
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