Hollywood sees star qualities in classic games and toys
Written by Free Audio Books - Free audiobooks on September 28, 2009 – 5:23 am -The number of films based on brands is growing as studios, encouraged by the success of ‘Pirates of the Caribbean’ and ‘Transformers,’ seek to draw moviegoers the way A-list stars once did.
Movie studio development slates are rapidly filling up with projects based on well-known toys and games. Some high-profile projects in the works include ones based on the classic video game Asteroids, Lego building blocks, the View-Master toy, dolls Barbie and Stretch Armstrong, and board games Battleship, Ouija, Monopoly and Candy Land. LA Times
Tags: games
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By Mark on Sep 28, 2009 | Reply
PATHETIC! It’s not about movies anymore it’s about merchandising. I will never spend a dime to see any of these movies. Hollywood is about marketing, period. It’s a miracle that anything good ever gets made.