Can ‘Living Stories’ bring content into the 21st Century?

So far, content creators haven’t been able to find ways to garner user loyalty or to create compelling experiences and clear options to keep users on their sites once users are directed there by a query to a specific story. Google thinks it may have a product that will change that.

Described on the Google Blog (http://googleblog.blogspot.com/2009/12/exploring-new-more-dynamic-way-of.html) as “a different approach that plays to certain unique advantages of online publishing,” Living Stories (http://livingstories.googlelabs.com) is a fascinating effort to “unify coverage on a single, dynamic page with a consistent URL.” Created in collaboration with partners The Washington Post and The New York Times, Google’s Living Stories is a new, collaborative effort to experiment with “news made for the web.” Information Today

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