How Penguin Will Reinvent Books With iPad
Written by Free Audio Books - Free audiobooks on March 4, 2010 – 5:44 am -
As the race to be be ebook format of choice hots up, Penguin is making some bold, experimental bets. These first-look demos of forthcoming books from iPad’s iBook Store, presented by Penguin Books’ CEO John Makinson in London on Tuesday, give an idea how publishers might approach Apple’s tablet…
Many of Penguin’s iPad books seem hardly to resemble “books” at all, but rather very interactive learning experiences, from its Dorling Kindersley and kids imprints – the Vampire Academy “book” is “an online community for vampire lovers” with live chat between readers, and the Paris travel guide switches to street map view when placed on a table. Paid Content
Tags: ipad penguin
Posted in Publishing, authors | 1 Comment »
By Dave Stern on Mar 11, 2010 | Reply
Thanks Tom. In recent conversations w/some NY publishing people, seems to me that most folks are now fully aware of the possibilities this Brave New World presents – the trick is going to be to figure out pricing strategies – how people are going to get paid. Particularly given how much more labor-intensive – adding in a different kind of labor (programming, device design, etc.) to editorial, copyedit – this new material is going to be.