www.sex.com domain on auction block

Sex.com, often touted as one of the most valuable Internet domain names, is due to head to the auction block next week. DOM Partners LLC, a New Jersey lender that backed a 2006 purchase of the domain name for a reported $14 million, is foreclosing on the Internet property, and is due to auction it.

Bidding for the Internet property, the tumultuous past of which includes several lawsuits and two books, is due to start at $1 million. The auctions of simple domain names are seen as rare opportunities for Internet entrepreneurs. An auction for the www.pizza.com domain name in 2008 attracted bids above $2.5 million.
Reuters

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