Mobile Local Ads Are WHERE It’s At

The next logical step in the location-based marketing puzzle today with the debut of WHERE ads, a “hyper-local ad network” that aims to serve consumers with more geographically and contextually relevant ads than those provided by standard third-party ad networks. uLocate will make WHERE Ads available to other publishing platforms as well.

If you’re not already familiar with the WHERE mobile application, here’s a primer:

WHERE is available on all of the primary smartphone platforms and serves as a gateway to all things local, from news to movie times to traffic, weather and gas prices to reviews about local merchants, restaurants and places of interest. Its content partners include AccuWeather, Citysearch, MovieTickets.com, Superpages.com and YELLOWPAGES.COM. There are even dedicated widgets on the WHERE app home screen that can direct you to the nearest Starbucks and Zipcar locations.  Emarketer

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