Fox Mobile launches Branded Online Series

Fox Mobile teamed up with entertainment agency Omelet to produce Brainstorm, which offers a look inside the fast-paced world of advertising. The series was created as a stand-alone concept that incorporates Altoids.

The series will be available on Dailymotion and the Brainstorm website starting September 28. On October 7, it distribution will expand to MySpace, Yahoo Video, YouTube, Veoh, blip.tv, Break, Imeem, Metacafe, Vimeo, AT&T, Sprint and Nokia.

“Today’s consumers are inundated with choice when it comes to content and because they lead active lifestyles, we have to proactively offer them quality content rather than waiting for them to discover us,” said Paul Chibe, vice president and general manager, Wrigley U.S. Gum and Mints.  Jatin

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