Paid Vs. Free Content – Consumers won’t pay

Written by Free Audio Books - Free audiobooks on November 19, 2009 – 8:51 pm -

80 percent of consumers recently surveyed by Forrester Research say they would discontinue their favorite free print content if they were asked to pay for it. Less than 10 percent of respondents would agree to subscription models; only three percent would opt for micropayments.

If Forrester’s survey results prove true, it is bad news for News Corp. Chairman and CEO Rupert Murdoch and other publishing titans who say they are prepared to take drastic measures to keep their premium and specialized content behind new pay walls  — and even out of Google search — in order to generate more consumer fees.  Bnet

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Posted in Uncategorized | 1 Comment »
  1. By JamesMurphy on Nov 24, 2009 | Reply

    This also applies to Papers… Which are of value for the indy news gathering they do.
    Cable TV as we know it will be dead in 10 years. With the studios creating and posting their content on sites like Hulu.com and ABC.com… they are collecting advertisement dollars directly instead of the cable companies. So in a way they themselves will see an increase in revenue directly as a result if these adventures. Even sites like CinemaNow and Amazon allow you to buy season passes to shows which is a fixed price per episode ANC then you pretty much own what would be on that DVD box set for that particular season. So these are almost or are direct revenue streams for the studios themselves. So the Cable company of today will need to adapt or they will be gone. There is also too much control that companies have over phone, cable and Internet at the moment. Which in a way is bad for the consumer but allows them to be somewhat flexible in the future. The days of the Bells is at an end as well and that is why you see AT&T moving into cell, cable and Internet providing.

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