Surprisingly, Women’s Purchases Largely Uninfluenced by Social Networks

Though highly engaged in social media, women on the whole say, surprisingly, it does not influence their purchase behavior, according to a recent study by ad:tech Chicago fand Q Interactive’s “Women Channel.”

The August 2009 study, titled “Women & Brands Online: ‘The Digital Disconnect’ Emerges,” investigates the digital lives of women and how brands fit into that world.

“We know women are social creatures and highly active in mediums like Facebook, where they now outnumber men. Yet we found they are virtually uninfluenced – and sometimes put off – by brands in channels that are a routine part of their day,” said Matt Wise, president of Q Interactive.  Open Forum

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