Creating authetic toys based on Animated Characters

Pixar is working with  Disney consumer products, pressing for better-quality toys in a business associated with sometimes shoddy and opportunistic merchandise.  First goal is to stop “label slapping,” in which a toy maker uses a popular movie title to sell generic toys that are otherwise unrelated to the film.

“If we’re going to make a movie, it’s going to be the best movie that we can make,” Lasseter said. “I take that exact philosophy when it comes to every other product that’s going to be referencing a [Disney or Pixar] character or movie — especially when it comes to toys.”