Paid Vs. Free Content – Consumers won’t pay

80 percent of consumers recently surveyed by Forrester Research say they would discontinue their favorite free print content if they were asked to pay for it. Less than 10 percent of respondents would agree to subscription models; only three percent would opt for micropayments.

If Forrester’s survey results prove true, it is bad news for News Corp. Chairman and CEO Rupert Murdoch and other publishing titans who say they are prepared to take drastic measures to keep their premium and specialized content behind new pay walls  — and even out of Google search — in order to generate more consumer fees.  Bnet