Trend is toward specialty content and away from social networks

Written by Free Audio Books - Free audiobooks on March 11, 2010 – 7:20 am -

The current trend is users 35 and older are spending more time on social-networking sites, while the younger are more mobile based. So the average age of Facebook users is increasing, with users 55 and above growing the most rapidly, but the inverse is true for Twitter, where the most rapid growth in the 2 (!) to 11 year old segment. But the mobile social-networking scene is also more fragmented than the computer-based one, and there’s a new raft of mobile-based services that are growing rapidly, such as social-networking site Gowalla and dating site Flirtomatic.

Putting all this together suggests that while the young continue to join social-networking sites — mainly Facebook — they are increasingly also spending time on specific services to chat and play games with their friends. A real-world analogy would be meeting in the playground and then splitting into groups to play a specific game. Meanwhile, since they all have mobile devices, they tweet each other or use one of the new generation of mobile apps.  Wall Street Journal

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